Krystal Knapp

I’m a journalist, local news founder, WordPress geek, and former prison chaplain based in New Jersey.

About Me

I’m the founder of The Jersey Vindicator, a new statewide news non-profit that publishes investigative, explanatory, and solutions journalism. I love finding new ways to serve communities and meet their information needs. For more than a decade, I was the editor of Planet Princeton, one of the top hyperlocal news websites in the state. I enjoy networking with other journalists who are creating media businesses and talking tech stacks, tools and apps to work smarter. Let’s do some peer-to-peer coaching!

I’m particularly interested in the following topics: Earned revenue for news nonprofits, foundations for creating a successful news nonprofit, push notifications for news, and AI tools for more efficient workflows. I also love all things WordPress and believe open-source tools lead to the best products due to the potential for innovation and collaboration.

I was born in Detroit, Michigan. I studied German literature and history at Smith College and the University of Hamburg with a focus on the Holocaust. I then earned my master’s of divinity degree from Princeton Theological Seminary, thinking I might want to do a doctorate and possibly be a college chaplain and teach. As a chaplain at a maximum-security prison for men in Trenton for five years, I met a man who told me he was innocent. I researched his case and believed he was wrongfully imprisoned. That led me to volunteer for and then become a staff member at Centurion, a Princeton-based group that works to free the innocent from prison. Through that experience, I met many reporters. When they wrote about cases, it often led to action. I knew through those encounters that I wanted to become a journalist.

After taking journalism classes at New York University and the New School, I was hired as a reporter at the Trenton Times, where I worked for a decade. I was the computer-assisted reporting and public records expert, and covered beats that included education, local, county, and state government, religion, and the federal courts. I then became an editor in Beirut, Lebanon because I wanted to experience and report on one of the most religiously diverse regions in the world and understand more about Islam. After I returned, I freelanced for various local, regional, and national news outlets and magazines and worked at a nonprofit in Princeton. I began my own local news venture in 2011 that started out as a Facebook page. After attending a WordCamp conference in Philadelphia, I became hooked on WordPress because of the helpful community that encourages and empowers people to learn how to create their own websites.

Covering the pandemic was one of the biggest challenges of my career because there was so much to cover. It was one of the most important times to be a journalist because the media provided vital information to our communities that saved lives. In January of 2021, I created a database of COVID-19 vaccination sites across New Jersey with detailed information about availability and how to make a vaccine appointment at each vaccination site that was updated in real-time and also used crowdsourced information to help residents. That work became a part of vaccinatenj.com, a collaboration powered by volunteers to help residents get vaccinated. I realized the need for a statewide nonprofit that focuses on accountability journalism and harnesses and empowers residents during the pandemic.

As a journalist, I have been profiled for stories in the Washington Post, New Jersey Monthly, and several local and regional publications. I have been interviewed by and am frequently cited by NPR affiliates WHYY and WNYC, and I have also been a guest on CNN’s Reliable Sources and NPR’s Marty Moss Coane Show. In 2019-20, I was a fellow at the Reynolds Journalism Institute at the University of Missouri, studying how push notifications can help local news publishers. I worked as an assistant to Michele McLellan on the 2019 update of her database of local news websites, Michele’s List. I have also served as a judge for Report for America and as the advisor to the University Press Club, a student group for freelance reporters at Princeton University. In June of 2021, I earned my master’s certificate in entrepreneurial journalism as part of the new journalism creators program at the Craig Newmark School of Journalism at the City University of New York (CUNY). I then served as a mentor in that program and have also coached other hyperlocal media and creator startups.

I’ve won numerous awards for my reporting, including the New Jersey Press Association’s First Amendment Award, the Center for Cooperative Media’s 2023 award for investigative stories about the abrupt closure of a Princeton nursing home, the Center for Cooperative Media’s 2019 investigative news site of the year award, and the Center for Cooperative Media’s 2021 excellence in journalism and partner of the year awards. I have spoken at numerous journalism conferences, including the Online News Association (ONA) and Local Independent Online News Publishers (LION), as well as at WordPress gatherings. I have spoken at conferences for area nonprofit leaders and volunteers on how to use social media effectively, and how to share news with the press. I’ve been a speaker at the largest annual nonprofit conference in the state, Princeton Community Works, for a decade.

A founding board member of LION, I served on the organization’s finance committee until the end of 2022. I’m a member of ONA, the New Jersey News Commons, the Association of Health Care Journalists, and Investigative Reporters and Editors. I was an organizer of WordCamp Philly for three years, serving as a lead organizer in 2020. I also volunteered at numerous WordCamps on the East Coast.I left those volunteer opportunities to build The Jersey Vindicator, which launched in August of 2023.

When I’m not working on journalism projects, I enjoy reading, learning new languages, cycling, camping, flea markets, visiting independent cafes or tea shops and bookstores, collecting vintage glassware and antique typewriters, watching curling, traveling long-distance by train, and taking long walks along the boardwalk and beach in Asbury Park and Ocean Grove at the Jersey Shore.

You can view my resume online.

Contact Me

Have questions, need help, or want to work together? Use this form to reach out. You can also book an appointment with me via my scheduling calendar.